Not only do they have a great product and brand, but they also have a refreshingly creatively approach to their Shopper work.
Together, we have developed campaigns that buck all the usual category language, opting for humour, quirkiness and a distinctive visual character. Resulting in promotions that deliver brand in a way a big ‘WIN’ and a picture of a vinyard never could.
By positioning Yellow Tail as the antidote to serious, we got some serious uplift.
Want to know how much? Swing by for a glass or two.