Y so serious?

Casella Wines

[yellow tail]: Sales Promotions

[yellow tail] is an amazing Australian success story and we are proud to work with the team there.


Not only do they have a great product and brand, but they also have a refreshingly creatively approach to their Shopper work.


Together, we have developed campaigns that buck all the usual category language, opting for humour, quirkiness and a distinctive visual character. Resulting in promotions that deliver brand in a way a big ‘WIN’ and a picture of a vinyard never could.


By positioning Yellow Tail as the antidote to serious, we got some serious uplift.


Want to know how much? Swing by for a glass or two.




Digital, in-store, off-premise, photography, POS, retouching, Sales Promotion, Shopper