When your brand is up against strong category competition, you need to deliver it’s competitive benefits with speed and clarity, especially when targeting busy shoppers.
Sanitarium briefed us to showcase So Good Soy’s key benefit of lower fodmaps (things that can make you feel a bit bloated) in a way that made ‘easier to digest’, well, easier to digest.
No amount of clever wordplay can convey a message as simply and as effectively as the right visual concept.
Fodmaps, eh? Find out more.