It might sound harsh but toothpaste is pretty low interest. Campaigns feature plenty of science and bold claims, but brands have trouble getting people to pay attention to their innovations.
So when Sensodyne launched Repair and Protect, toothpaste that actually – honestly – repairs the enamel of your teeth, we wanted to go further than a CG animation of microscopic stuff.
Introducing Project Repair, a content program run through Facebook featuring expert influencers sharing ways to repair more than your pearly whites. If you can repair your teeth just by brushing, surely you can repair your credit card or relationship with your boss?
Facebook engagement levels suggested the answer was yes.
Got something that needs fixing? Get in touch.