Seasoning is a funny thing. Most people do it, but don’t really know why. Or how. Or that their choice of brand actually makes a huge difference to their cooking. The SAXA team at Cerebos asked us to make sense of this for everyday Aussie gourmets.
For us, a cook’s relationship with great produce was just that; a delicate, respectful, even caring relationship. We wanted to illustrate that it was important to do the right thing by your food.
So with a pinch of humour, we campaigned the message: If you love food, set its flavour free with SAXA.
Converting the everyday cook into a seasoned gourmet in the process.
Feeling moreish? Say hi.