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Cerebos

SAXA ‘Love Food’

Seasoning is a funny thing. Most people do it, but don’t really know why. Or how. Or that their choice of brand actually makes a huge difference to their cooking. The SAXA team at Cerebos asked us to make sense of this for everyday Aussie gourmets.

 

For us, a cook’s relationship with great produce was just that; a delicate, respectful, even caring relationship. We wanted to illustrate that it was important to do the right thing by your food.

 

So with a pinch of humour, we campaigned the message: If you love food, set its flavour free with SAXA.

 

Converting the everyday cook into a seasoned gourmet in the process.

 

Feeling moreish? Say hi.

 

 

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branding, creative, design, Digital, in-store, OOH, Path to Purchase, photography, POS, Print, retouching, Shopper, Social Media, Website