When Whole Earth asked us to help launch their new Pure Via line of natural sweeteners, we knew we had to get it in hand, in mouth, in a hurry.
Sampling became a key component of the launch, as when dealing with a sugar substitute you really have to account for taste. And Pure Via tasted great.
Our team wet-sampled across Australia with precision, flawless presentation and targets beaten, because there is no substitute for execution.
Got a taste for the numbers? Say Hi.