Search
 

Every body hurts

GSK

Panadol ‘Inspiring Every Body’

Pain management isn’t the most exciting topic, but it’s something that impacts us all in one way or another. It’s also not always a bad thing to have some aches and pains, especially when exercising, because a real workout hurts.

 

This thought sat at the centre of our Panadol ‘Inspiring Every Body’ campaign. A large scale brand activity, Panadol IEB framed a sponsorship activation of the City to Surf. We created training camps, content series, social media programs, shopper activations, delivered 20,000 live engagements and reached 5.5 million through a channel ten broadcast partnership.

 

Most importantly, we reframed pain management with Panadol as a positive, enabling part of a healthy lifestyle.

 

It was a big program, so let us take you through it in detail.

 

 

Tags:

broadcast, content, Digital, Experience, facebook, Shopper, Social Media, sponsorship