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Bringing the
magic back

Unilever

Paddle Pop ‘Magilicka’

As custodians of an Aussie promotional marketing icon – Paddle Pop ‘Lick-a-Prize’ – we were briefed to modernise the activity for a new year and new generation of kids.

 

We overhauled everything. We reworked the match-to-win mechanic, use of the Paddle Pop Lion movie licence and tiered prizing structure. Most importantly we introduced mobile AR technology – long before Pokemon Go – to reinvent the whole activity for kids.

 

It was cool in a way a photoshop mockup could never convey. So when we presented the idea to the Paddle Pop team, we didn’t put up a bunch of boards. We handed over an iPad with a fully working demo. You should have seen their faces.

 

The campaign delivered on every level. Hit us up for a game some time.

 

 

Tags:

App, AR, Augmented Reality, design, Digital, Gamification, Mobile, On-pack, POS, Sales Promotion, Shopper, UX