Stop fuming, start quitting


Nicotinell ‘Quitters Hell’

How many people are sick of smoking? About as many who are sick of quitting. Statistics tell the story and it’s not fun, with smokers failing time and again to hit that lasting quit. It’s frustrating, it’s demeaning, put bluntly it’s hell.


Perrigo briefed us to bring this fact to life, in a relaunch campaign for the Nicotinell brand.


We used a bold, brightly graphic approach to show how combo therapy could transform the journey, while reminding smokers that quitting is hell without Nicotinell.


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