Kick it to me


Nicabate ‘Minute Mark’

Nicabate came to us to activate their AFL sponsorship, while promoting their Minis range of lozenges, which impressively start to reduce cravings in minutes. Nice brief.


We decided to get amongst it at the grand final celebrations in Melbourne’s Fed Sq. We created ‘Nicabate Minute Mark’, an awesome interactive experience with thousands of engaged fans to enjoy, either watching or playing themselves.


But what we are most proud of is we had an idea, hacked an Xbox, wrote custom software, and produced a full-body motion-tracked piece of branded interactive content that worked flawlessly, 100% In-house.


If you want a shot at the high score let us know.