Biomechanics are incredible. Translating the way the body moves, into the insurance premium of a large workforce, to the bottom line of a billion dollar industry is also quite incredible.
But that’s what our client at Bunzl does. And when they launched a completely new range of designs to improve the performance of all of the above, they asked us to make the incredibly complex incredibly simple.
Mack Boots. Designed to endure. Made to move. Worn to perform.
And perform is what the campaign did.