We all know that most people see their pets as family members.
So it shouldn’t really be a surprise that trends affecting the 2-legged type should filter down to those with 4.
This is definately the case with nutrition, with the rise in grain free eating finally hitting the world of cats and dogs. Paleo for pets, if you like.
Our brief from Petbarn was twofold. Take this new, pretty confusing sub-category and make sense of it for pet care shoppers, while at the same time underlining Petbarn’s authority in premium, natural foods.
We created an overarching category story, educational tools and visual presentation, that did that and more.
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