Cookin' up a storm


Electrolux ‘Authority in Cooking’

Being known for making awesome vacuum cleaners is great, unless you are trying to sell a new range of premium cooktops and ovens.


This was the challenge facing Electrolux, and sat at the heart of their brief to us; shift perceptions from vacuums and washing machines, towards them being an ‘authority in cooking’.


Our response was an integrated experiential campaign, taking a full kitchen setup on a road show across Australia. Lead by the legendary chef Tetsuya and supported by a team of top chefs, the Westfield demonstrations were further amplified with a lifestyle channel partnership.


The program exceeded engagement targets and more importantly put Electrolux firmly on the cooking map.


Find out more.