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Cookin' up a storm

Electrolux

Electrolux ‘Authority in Cooking’

Being known for making awesome vacuum cleaners is great, unless you are trying to sell a new range of premium cooktops and ovens.

 

This was the challenge facing Electrolux, and sat at the heart of their brief to us; shift perceptions from vacuums and washing machines, towards them being an ‘authority in cooking’.

 

Our response was an integrated experiential campaign, taking a full kitchen setup on a road show across Australia. Lead by the legendary chef Tetsuya and supported by a team of top chefs, the Westfield demonstrations were further amplified with a lifestyle channel partnership.

 

The program exceeded engagement targets and more importantly put Electrolux firmly on the cooking map.

 

Find out more.