Everyone loves a cheeky Cup-a-Soup from time to time, but consumers were increasingly looking for more than a nice warm mug around 3.30pm. What they really craved was flavour. Big flavour.
Introducing Sensations, a new line of soups made with premium ingredients in exotic, gourmet inspired flavours. Unilever came to us to create a digitally lead brand campaign, with online, animated OOH, sampling and promotional components.
Our creative direction was to show how gourmet ingredients and sensational recipes came together as a moment in time.
We showed how it felt to stir up a flavour sensation, transforming Cup-a-Soup into something that little bit more special.
Feeling converted? We’ll put the kettle on.