To follow up our relaunch of the Cup a Soup Sensations line, the team at Unilever asked us to see how we could further spread the word.
With a change in season and the weather taking a turn, we thought busy, chilly commuters could do with a piping hot pick-me-up. After taking to the Internet, we took Cup a Soup Sensations to the street.
The Sensations Pop Up Gourmet Soup Bar was born. Presented street food style, we showcased premium ingredients, gave away tons of samples and served Cup a Soup fans old and new.
The activity smashed metrics, made friends and warmed hearts.
Want to know how? Drop us a line.