One of Sydney’s major diary dates; VIVID is more than just an amazing spectacle.
It’s where photographers – from happy snappers to major league pro’s – turn out in their thousands to get That One Shot. Canon asked us to create a digitally connected experience for visitors, engage them in Canon’s world of Photo5, and do it all in a quick-fire pop-up super-studio.
We crafted an inspiring creative space that served as a HQ for all the images being taken around the harbour. With the chance to win amazing Canon prizes, photographers contributed through social media, as the Photo5 LIVE pop-up collated and printed the best in a physical live-streamed gallery.
The activation smashed targets for engagements and successfully introduced a new generation to a world of image making.
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