If it moves, shoot it


Canon Photo5 LIVE

One of Sydney’s major diary dates; VIVID is more than just an amazing spectacle.


It’s where photographers – from happy snappers to major league pro’s – turn out in their thousands to get That One Shot. Canon asked us to create a digitally connected experience for visitors, engage them in Canon’s world of Photo5, and do it all in a quick-fire pop-up super-studio.


We crafted an inspiring creative space that served as a HQ for all the images being taken around the harbour. With the chance to win amazing Canon prizes, photographers contributed through social media, as the Photo5 LIVE pop-up collated and printed the best in a physical live-streamed gallery.


The activation smashed targets for engagements and successfully introduced a new generation to a world of image making.


Want to know more? Click here.